The WELOVE Academy
CPD HABIA-Endorsed Education built by Hair Professionals themselves. Developing the next generation of industry leaders. Our training empowers you to grow your career, achieve your Purple Hearts, and lead with confidence.
Our HABIA-endorsed CPD training empowers stylists at every level, from foundation to master, educator and/or art director. Delivered by Purple Heart Educators and approved guest educators, our programmes blend in-person artistry with online learning to grow your career and your Purple Hearts, globally.
Career led. Industry-approved. Community-focused.
We are proud to offer Habia-endorsed CPD training, ensuring that your learning is recognised by the highest industry standards. To make this excellence as accessible as possible, we have developed a dual-pathway approach: Online Flexibility: Our digital platform allows you to master new skills and track your CPD hours from anywhere in the world, fitting seamlessly into your busy salon schedule. The Power of Connection: We remain deeply committed to the magic of in-person learning. There is no substitute for the energy, teamwork, and hands-on mentorship found in a physical classroom.
- Accessibly delivered your way, designed to fit busy schedules
- CPD HABIA-endorsed learning mapped to industry standards and trends
- Specialisms in colour, styling, bridal, tricho-care, extensions and more
- Assessments and mentoring from WELOVE ambassadors and IQAs
- A global community of Purple Heart Hair Pros
- Teaches commercial (business) skills as well as creative
Read more about the WELOVE Academy Courses
Bite-size CPD Sessions
Fast, flexible online learning designed around your busy schedule. Ranging from 1 to 3 hours, these bite-sized masterclasses give you maximum salon value and effortless CPD top-ups with zero fluff.
View our bite-size coursesThe Fundamentals of Tricho-Care
Bridge the gap between salon styling and scalp science with a 4-part online course focused on hair anatomy, disorder identification, and prescriptive care.
Read moreMaster Stylist
Build total technical independence through a comprehensive, hands-on pathway covering precision cutting, textured hair, and advanced consultation.
Read moreMaster Colour
Unlock the science, artistry, and business of hair colour with advanced blonding methods, textured balayage, and complex correction mastery.
Read moreMaster Commercial
Master the art of salon commerce with a 4-part online programme focused on premium pricing, business planning, holistic consultations, and sustainable wellbeing.
Read moreADVANCED CAREER PATHS
Achieving your 4th or 5th Purple Heart unlocks our Advanced Career Path courses, which provide structured routes for experienced master-level professionals to move into education, quality assurance, or creative leadership.
- Master Educator: Complete the Master Educator programme and gain your HABIA AET qualification to deliver global training and mentor students earning their Purple Hearts.
- Master Art Director: Lead the creative and visual direction, overseeing high-level session work, presenting on stage and the development of new collections.
- COMING 2027! Master IQA: Oversee the quality and consistency of training delivery to ensure all education meets our global professional benchmarks.
Guest Artist Masterclasses
Alongside our core programmes, we bring the world’s most inspiring talent straight to your screen and studio through our Guest Educator Masterclasses. We collaborate with a diverse roster of global hair pros and industry experts to keep your craft fresh, relevant, and ahead of the curve. From cutting-edge technical trends and salon business strategy to modern essentials like harnessing AI for your business, building an engaging social media presence, and mastering the subtle art of small talk, these sessions give you direct, interactive access to world-class expertise. Want exclusive access to our next masterclass? Sign up for free today to access our booking platform and be the first to know when these special edition courses hit!
Upcoming Guest Educator Masterclasses
Unlock fresh perspectives and elevate your craft with our upcoming line-up of exclusive Guest Educator Masterclasses, brought to you by world-class industry leaders.
Arif Isikgun – Master the Art of Storytelling
Learn how to captivate your audience, build a standout personal brand, and turn your technical work into powerful, unforgettable creative narratives.
Join for free
Kate Holohan – Hair Therapy UK
Deepen your understanding of hair loss, scalp health, and hair therapies to provide transformative, compassionate care behind the chair.
Join for free
Chris Grimley – Texture Curl Academy
Gain straight-to-chair confidence across every curl, wave, and coil pattern with inclusive, practical techniques for modern textured hair.
Join for freeCareer-Defining CPD: Styled Around Your Busy Diary
WELOVE The 70/30 Rule:
Merging formal mastery with everyday growth
To maintain the integrity of our Purple Hearts, we follow a balanced learning model. Your Purple Heart journey is built on a split of (at least) 70% Structured CPD and 30% Unstructured CPD. Structured (at least 70%): Formal, interactive, technical, and theory-based learning—like our Masterclasses or online modules—that comes with a certificate of completion. Unstructured (30%): Self-directed growth that happens every day, from listening to industry podcasts and reading trade journals to shadowing a peer or attending team huddles.
Structured CPD:
20+ Courses in Various Specialities, from Foundations to Master to Advanced Career Paths
HABIA Endorsed | Industry-recognised standards Elevate your career with our comprehensive suite of over 20 specialised training programmes, meticulously designed to guide you from foundational skills to elite Master level and beyond. Each course is HABIA endorsed, ensuring that your learning meets the highest industry-recognised standards and aligns perfectly with State Registration requirements. Whether you are refining your core techniques or pursuing an advanced career path in education or session styling, our structured curriculum provides the formal rigour needed to achieve your next Purple Heart. By investing in these high-impact sessions, you are not just ticking a CPD box, you are mastering the technical excellence and professional artistry that defines a successful career.
Flexible Learning:
The Power of Unstructured CPD
Your professional growth doesn't only happen in a classroom. Unstructured CPD recognises the self-directed learning you do every day—from researching new chemical formulas and reading industry journals to listening to professional podcasts. We know salon life is busy. That’s why your Member Portal provides flexible, "bite-sized" resources like Huddles, checklists and reflection sheets to help you bridge the gap between formal courses. By logging short reflections on these resources, you ensure every minute spent sharpening your skills counts toward your Purple Heart Awards. Not a member yet? Sign up for free to start tracking your progress.
“A Purple Heart is a promise to all your clients and peers. Your Purple Heart assures clients they are in safe, expert hands and are committed to ongoing learning in an unregulated industry.”
— Rae Elizabeth Palmer SRH CCH, Co-Founder
Start Your Education Journey
Join the WELOVE Academy and access CPD-endorsed education built by hair pros for hair pros.
Endorsed by HABIA, Supported by The Hair Council
