Privacy Policy and Data Promise

At WELOVE Purple Hearts, your privacy is extremely important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, subscribe to our services, or purchase memberships and products. By using our website, you agree to the terms of this Privacy Policy.

1. Who We Are

WELOVE Purple Hearts is operated by The Hair Pro Alliance Company Ltd ("we," "us," or "our"), a company registered in England and Wales.

Registered Office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.

Business Activities: We provide educational classes, subscription-based memberships, and products. We also work with third-party partners for cross-promotional purposes. Our website offers members-only content behind a secure paywall.

While we serve a global community of members, our data processing activities are governed by and conducted in accordance with UK Law (including the UK GDPR and the Data Protection Act 2018).

If you have any questions about this Privacy Policy, please contact us at: Email: info@welovepurplehearts.com

2. What Data We Collect

We collect and process the following types of personal data:

Personal Information: Includes your name, email address, phone number, and postal address when you sign up for a subscription, purchase a membership, or contact us.

Account Details: Username and password for accessing members-only content.

Marketing Preferences: Information about your interests and preferences if you opt-in to receive marketing communications.

Transaction Data: Details of purchases you make, such as membership subscriptions or products.

Technical Data: Information about your device, browser type, IP address, and browsing behaviour (collected through cookies and analytics tools).

3. How We Use Your Data

We use your personal data for the following purposes:

To Provide Services: To process your membership, grant access to members-only content, and deliver products or services you’ve purchased.

Marketing Communications: To send you promotional emails, newsletters, or offers, provided you have opted in.

Cross-Promotions: To collaborate with trusted third-party partners for promotional campaigns (we will never sell your data).

Website Improvements: To analyse website usage and improve the functionality and experience of our website.

Customer Support: To respond to your queries and requests promptly.

4. Payment Information

Payments made on our website are processed securely through Stripe. WELOVE Purple Hearts does not store or have access to your financial information, such as credit or debit card details. All payment information is handled by these third-party providers in accordance with their privacy and security policies.

5. Cookies and Tracking

Our website uses cookies to enhance your browsing experience and gather analytics data. You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of the website.

6. Sharing Your Data

We may share your personal data with:

Third-Party Partners: For joint promotional campaigns, provided you have given your consent.

Service Providers: To enable the delivery of our services, such as hosting providers, email marketing tools, and payment processors.

Legal Obligations: If required by law or to enforce our terms and conditions.

We will never sell your personal data to any third party.

7. International Data Transfers

As we have members globally, your data may be transferred to and processed in countries outside of your country of residence. However, regardless of where you are located, we process your data according to UK Data Protection standards. Where data is transferred outside the UK, we ensure appropriate safeguards are in place.

8. Your Rights

Under the UK GDPR, you have the following rights:

Access: Request a copy of the personal data we hold about you.

Correction: Request corrections to inaccurate or incomplete data.

Erasure: Request the deletion of your personal data.

Restriction: Request the restriction of processing your data.

Data Portability: Request your data in a structured, machine-readable format.

Withdraw Consent: Withdraw your consent for marketing at any time.

To exercise these rights, please contact us at info@welovepurplehearts.com.

9. Data Retention and Security

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal or accounting requirements. We implement appropriate technical measures to protect your data; however, no online transmission is 100% secure, and you provide information at your own risk.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on our website with the revised effective date.