Inspiring Locations. Global Accessibility.
Join a global movement for elite hair education. Discover WELOVE’s 70/30 CPD model and explore opportunities for Partner Academies and Salons. We’re making professional standards accessible to every stylist, everywhere. Get in touch to host!
Inspiring Spaces, Locally Accessible
At WELOVE, we believe world-class training should be within your reach, not a journey away. While our online platform offers flexibility, we are deeply committed to the power of in-person connection. That’s why we are expanding our global footprint—bringing the Purple Heart movement directly into your local community. Our venues are more than just classrooms; they are vibrant hubs hosted by partners who share our core principles: Collaboration, Sustainability, Holistic Practices, Design Excellence, and Individuality. By aligning with like-minded academies and salons, we turn local spaces into centres of excellence where shared standards and a genuine love for the craft come together. Together, we are making elite professional development accessible to every stylist, everywhere.
Sandbanks, Dorset
Our headquarters is situated on the stunning Sandbanks peninsula in Poole, renowned for its pristine beaches and breathtaking views of the Jurassic Coast. This UNESCO World Heritage coastline provides the perfect backdrop for creativity, reflection, and professional development.
- Stunning Jurassic Coast views
- Award-winning beaches
- Inspiring natural beauty
“The Jurassic Coast landscape provides endless inspiration. There is something truly special about learning and growing in a place of such natural beauty.”
— Rae Palmer, Founder
RE:NEW, Woodhall Spa, Lincolnshire
Our journey to make elite education accessible across the UK is only possible through the generosity of partners who share our heartbeat. We are incredibly grateful to the team at RE:NEW Hair and Beauty for opening their doors and their community to the Purple Heart movement. Set in the charming village of Woodhall Spa, Lincolnshire, RE:NEW is more than just a host; they are a beacon of professional excellence that perfectly embodies our commitment to bringing world-class training directly to local stylists.
- Intimate retreat setting
- Community-focused learning
- Hands-on practical experience
“We wanted to create more than a village salon. Our partnership with WELOVE allows us to offer world-class education right here in our community.”
— Wendy Jone, Re:new Hair and Beauty
Casa Luxe, Saffron Walden, Essex
Nestled in the historic market town of Saffron Walden, Casa Luxe is a multi-award-winning salon surrounded by medieval architecture and rich cultural heritage. The town's natural beauty and cultural attractions create an inspiring environment for professional development.
- Multi-award-winning salon
- Rich medieval heritage
- Inspiring cultural setting
“Our luxury destination salon In the beautiful Town of Saffron Walden, creates a space where creativity, heritage, craftmanship and learning come together. Through our partnership with WELOVE, we are proud to nurture talent through ongoing education of the highest calibre"”
— Mike Riccio, Casa Luxe
Alfaparf Academy, Central London
Located at 21 Great Winchester Street, the Alfaparf Academy brings the Purple Heart movement to the very center of London’s professional landscape. We are incredibly grateful to the Alfaparf team for partnering with us in this world-class space, where cutting-edge design meets the high-energy pulse of the city. This partnership allows us to offer elite accessibility in the capital, providing an inspiring, high-performance environment where stylists can connect, collaborate, and master their craft alongside some of the industry’s leading innovators.
- A global hub for innovation
- Elite collaborative space
- Unrivalled accessibility
Education that offers accessible excellence, without borders
Help Us Grow the Movement: We want to make the Purple Heart standard accessible to as many people as possible, which is why we are always looking for Partner Academies and Salons to join the movement. If you’re ready to help us bring world-class training to your region and empower the next generation, we’d love to hear from you.