Elevate Your Career. Earn Your Purple Hearts.
Join the movement championing State Registration, delivering CPD-endorsed education, and celebrating community in the hair industry.
WELOVE Purple Hearts is your pathway to professional recognition, world-class education, and a community that celebrates excellence in hair.
What Would You Like to Explore?
The Journey
Free Membership
The Academy
Resources
More than membership. A movement.
We're not just another professional body. We're a community of passionate hair professionals working together to elevate our industry. From championing State Registration to delivering world-class education, we're shaping the future of hair. Every Purple Heart you earn is a mark of your commitment to safety, excellence, and continuous growth.
- Free membership for all hair professionals
- HABIA Endorsed CPD education
- Clear pathway from foundation to educator and/or art director
- Annual graduation and awards ceremonies
Earn Your Purple Hearts
1
Foundation
Your first Purple Heart. Establish state-registration, core standards, and active insurance, with 25 hours of CPD required annually.
2-3
Advanced
Mastery in 1+ specialisms and 30-35 CPD hours annually.
4
Master Hair Pro Status.
Expert recognition with 50+ CPD hours annually, 5+ years experience, proven expertise in multiple specialisms.
5
The final Purple Heart.
Mastery in the full Purple Heart Programme, demonstrating commercial and creative mastery. The ultimate goal for a Purple Heart Hair Pro. Expert recognition with 50+ CPD hours.
“The Purple Hearts Club gave my career new direction. The education is outstanding, and being part of this community means I'm always learning and growing.”
— Emily Bosley, State Registered Hairdresser
Ready to Start Your Journey?
Join thousands of hair professionals who are raising standards and earning recognition for their expertise.