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Website Terms of Use

Effective Date: 20th February 2026

Welcome to welovepurplehearts.com. This website is owned and operated by The Hair Pro Alliance Company Ltd ("we", "us", "our"). By accessing or using this website, you agree to be bound by these Terms of Use. If you do not agree to these terms, please refrain from using our site.

1. Intellectual Property Rights

Unless otherwise stated, The Hair Pro Alliance Company Ltd owns the intellectual property rights for all material on WELOVE Purple Hearts. All intellectual property rights are reserved.

  • You may view and print pages from the website for your own personal use, subject to restrictions set in these terms.
  • You must not:
    • Republish material from this website (including onto another platform).
    • Sell, rent, or sub-license material from the website.
    • Reproduce, duplicate, or copy material for commercial purposes.
    • Redistribute content from WELOVE Purple Hearts unless content is specifically made for redistribution (such as our newsletter).

2. User Conduct

By using this website, you agree to use it only for lawful purposes. You must not use this website in any way that causes, or may cause, damage to the website or impairment of the availability or accessibility of the site. You are prohibited from using the site to copy, store, host, transmit, send, use, publish, or distribute any material which consists of any spyware, computer virus, or other malicious software.

3. Website Availability & Accuracy

While we strive to ensure that the information on this website is correct, we do not warrant its completeness or accuracy. We do not commit to ensuring that the website remains available or that the material on the website is kept up to date.

Access to the site may be suspended temporarily and without notice in the case of system failure, maintenance, or repair.

4. Links to Third-Party Websites

From time to time, this website may include links to other websites (such as our brand partners or payment processors). These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content or privacy practices of the linked website(s).

5. No Professional Advice

The information contained on this website is for general information purposes only. While we provide professional hair education, the general content on the public-facing website does not constitute specific professional advice.

6. Limitation of Liability

To the extent permitted by UK Law, The Hair Pro Alliance Company Ltd will not be liable for any indirect, incidental, or consequential loss or damage arising out of or in connection with the use of this website. This includes, but is not limited to, loss of data, income, or profit.

7. Global Access and Jurisdiction

This website is controlled and operated from the United Kingdom. Although the website is accessible worldwide, we make no representation that the content is appropriate for use in other locations. These terms are governed by and construed in accordance with the laws of England and Wales. Any disputes relating to these terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

8. Variation

We may revise these Terms of Use from time to time. Revised terms will apply to the use of our website from the date of publication. Please check this page regularly to ensure you are familiar with the current version.

9. Company Details

The Hair Pro Alliance Company Ltd Registered Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Company Registration Number: 16999462
Email: info@welovepurplehearts.com