Continued Professional Development (CPD) Education
Elevate your career and master your craft with training designed to help you earn your Purple Heart and lead with confidence.
Education built by hair pros, for hair pros.
The WELOVE Academy is where hair pros elevate their craft to the highest industry standards. Backed by HABIA and the Hair Council, our CPD HABIA-endorsed training empowers stylists at every level, from foundation to master, educator and art director. Delivered by Purple Heart Hair Pros and approved guest educators, our programmes blend in-person artistry with online learning to grow your career and your Purple Hearts, globally.
Industry-supported, community-led, globally minded.
We focus on real-world standards and continuous professional development. Whether you are building your craft or mentoring others, you will follow a clear pathway that rewards mastery, consistency, and care.
- CPD HABIA-endorsed learning mapped to industry standards
- Specialisms in colour, styling, bridal, and more
- Assessment and mentoring from WELOVE ambassadors and WL IQAs
- A global community of Purple Heart Hair Pros
A clear route from foundation to educators or fashion shows.
Choose your level, build mastery, and demonstrate your commitment to safe, expert standards in hair.
Earn your Purple Hearts
Each level builds on the last, with career-defining learning, assessment, and ongoing CPD.
Level One
Foundation training plus assessment to earn your first Purple Heart and establish core standards.
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Level Two
Advanced mastery with specialisms and 30-35 hours of CPD each year to grow your Purple Hearts.
Level Three
Master recognition for experienced pros with intensive assessment and 50+ hours CPD annually.
Advanced Career Pathways
For those who wish to inspire and teach the next generation, or move into art direction including photoshoots and fashion weeks.
Recognised by the organisations shaping UK hair standards.
Our CPD HABIA-endorsed education is developed alongside industry leaders to raise standards across the profession.
“More than a symbol - it is a promise. Your Purple Heart assures clients they are in safe, expert hands.”
— Rae Elizabeth Palmer MSRH CCH.
Start your Purple Heart journey today
Join the WELOVE Academy and access CPD-endorsed education built by hair pros for hair pros.