Hear it direct from the pro's

“Completing my CPD in Sustainability alongside my AET qualification has completely shifted how I work. It’s made me much more conscious of the choices I make, from cutting down waste in the salon to building greener habits into my training. [WELOVE Purple Hearts] has given me the confidence to adapt my teaching for any learner, while bringing proper sustainable habits onto the salon floor.”

“Graduating as a Master Educator with WELOVE & HABIA last year was a huge milestone for me and something I’d wanted to achieve for a long time. I honestly thought that was the end of my studying, so when Rae Palmer mentioned the Master Commercial course, I hesitated. Having been a self-employed sole trader for so many years, I assumed I didn't really need it. I'm so glad I decided to go for it. The course has completely opened my eyes. No matter what stage you’re at in your career, it guides you toward your goals and makes you realise that you’re worth every penny you charge and more. Sustainable and holistic business really is the way forward. After submitting my final folder and business plan, I was over the moon to get a Distinction. If you’re wondering what CPD to do next term, sign up. You won’t regret it!”

“I want to say how honoured I feel to be part of the WELOVE Purple Hearts community. Winning Master Hair Pro of the Year 2025 was an incredibly meaningful milestone for me. The platform you have built goes far beyond awards. It celebrates education, mentorship, creativity and genuine support within the hairdressing industry. The focus on elevating professionals, sharing knowledge and creating opportunities for growth is something I deeply respect and am proud to contribute to as a judge at the Hair Pro Awards this year.”

“I’m currently completing the Master Educator Award and Accreditation with WELOVE Purple Hearts, and the experience has been exceptional. Having already achieved my Level 5 teaching qualification, I came in with a solid foundation—but this course has taken my practice to a completely different level. It doesn’t just add knowledge; it actively reshapes your mindset around delivery. It has challenged me to think more strategically about structure, engagement, and impact, helping me deliver sessions that are far more dynamic and outcomes-focused. It’s been genuinely inspiring, helping me refine my structure so learners achieve higher grades while keeping my teaching aligned with evolving industry standards. The support from the team has been consistent and deeply motivating throughout. I’d highly recommend it to any educator ready to elevate their practice and deliver at a higher standard.”

“I’ve been a part of WE LOVE for a little over a year now. Their work ethic and training to bring a standard into hairdressing is second to none. I luckily won a Dream Big competition that took me to beautiful Winchester to be a part of a photoshoot with the amazing Richard Miles. Never in my life did I think that would be me!! Thank you to Rae, Ruth and everyone at WELOVE for these amazing opportunities that have come my way.”

“Partnering with WELOVE Purple Hearts and investing in higher education has honestly been one of the best decisions we’ve made for our business. It has completely raised our standards within the salon. The level of knowledge, professionalism and depth of education filters into everything we do — from consultations to technical work, to how we carry ourselves as a team. It’s not just about ticking boxes, it’s about truly understanding our craft at a higher level. For the team, it’s been incredible for career progression. It gives them something meaningful to work towards and keeps them motivated. There’s a real sense of pride that comes with developing their knowledge and working towards State Registration. It builds loyalty too — they feel invested in, supported and recognised as professionals. What I also love is that we genuinely have fun learning together. It creates such a strong bond between us because we’re all striving for the same goal — to be the best, to raise the bar, and to be recognised as the true hair professionals we are. Education isn’t an add-on for us — it’s part of who we are. WELOVE Purple Hearts has helped us embed that culture into the heart of our business.”

“I've spent many years of my career feeling disjointed, disheartened and concerned that the beliefs, values and standards I held myself too were not recognised by many in the hairdressing industry. Then I was introduced to WELOVE Purple Hearts and for the first time in a long time I felt supported, seen, embraced, encouraged and inspired. WELOVE is a unique movement that I am proud to be a part of, you are encouraged and supported at every stage of your journey. The education is uplifting and informative, the educators themselves are inspiring and supportive. WELOVE Purple Hearts care for your personal wellbeing as well as your professional endeavours. It feels remarkable to be surrounded by people who see you, for you, and who see your potential. They do everything in their power to help you achieve your goals, even suggesting personalised goals that I hadn’t thought of myself! I can't thank WELOVE Purple Hearts enough and I look forward to continuing my journey to a prosperous and positive future.”