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The Seal of Approval

BIG NEWS: Lilly Hilt Academy Earns the WELOVE Purple Hearts Seal of Approval & Launches New Global Partnership!

Date Published

We have some incredibly exciting news to share with our global community!

At WELOVE Purple Hearts, our mission is to champion excellence and elevate standards across the hair and fashion industry. Today, we are proud to announce that the Lilly Hilt Academy Fashion Week courses have officially been awarded our prestigious Seal of Approval.

This accreditation is a testament to the quality, ethics, and professional standard of the training Lilly Hilt provides. To celebrate this milestone, we are launching a brand-new partnership with the Academy that truly puts the power of Fashion Week in your hands.

A Partnership Built on Passion: Jodie & Tracey

To mark this collaboration, we wanted to share the inspiring journey of the women behind the Academy. Jodie Burns, the lead stylist for the Lilly Hilt Fashion Show European Hair team, explains how it all began:

“My journey began at London Fashion Week, where I fortuitously met my now business partner, Tracey. It was our first time leaving America, and I volunteered to help when they were short on hair stylists. This led to an exhilarating week at Paris Fashion Week, where Tracey and I bonded, becoming best friends ever since. We've been fortunate to work with the incredible team at Fashion Week Studios, who have supported us every step of the way. Our talented pro team of hairstylists enhances our capabilities each season, allowing us to collaborate with outstanding designers and models. A core value of ours is ensuring our fashion shows are accessible to everyone, with a training schedule that sets everyone up for success. As we expand rapidly, with me overseeing Europe and Tracey managing America, we’re thrilled to partner with Purple Hearts to elevate the standard of training in our shows.”

— Jodie Burns

Take the Lead: The New Art Director Course

As part of this new partnership, we are thrilled to announce the launch of the Academy's most comprehensive training yet: The Art Director Course. Have you ever wondered how to transition from being "behind the chair" to "behind the brand"? This course is an extensive deep-dive into every facet of becoming an incredible Art Director for the hair industry. It isn’t just about the hair; it’s about the vision, the planning, and the leadership. What you’ll master:

  • The Editorial Vision: Learn how to conceptualise and execute high-end photoshoots.
  • Session Hair & Fashion Weeks: Master the techniques, speed, and "everything in-between" required for the world’s biggest runways.
  • Professional Promotion: Expert guidance on how to prep, plan, and promote yourself as a professional Art Director.
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Why This Partnership Matters

By awarding our Seal of Approval to Jodie and Tracey’s programmes, WELOVE Purple Hearts is ensuring that stylists receive a world-class education recognised by the industry’s best. Whether you are joining the team in Europe or America, you are entering a community built on support, excellence, and accessibility.

Ready to elevate your career?

The runway is waiting, and for the first time, the keys to the show are in your hands.

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